I write best for brands with something real to defend.

I'm a Senior Creative Copywriter based in Tokyo and São Paulo. Eighteen years in, I write in Portuguese, English, and just enough Japanese to argue with a brief.

My career started in São Paulo — BETC Havas, Mutato, JWT, F.biz — building work for Danone, Peugeot, Coca-Cola, Banco do Brasil, Honda, Hershey's. In 2018 I moved to Japan and started writing across two markets at once: Brazil and APAC, often for the same client in the same week.

I do my best work for brands with something real to defend — regulated categories, sensitive causes, cultures that don't want to be sold to. Currently copywriter on Nissan and Infiniti's global creative hub at Publicis Groupe Japan agency.

Always reading new briefs. Tokyo, São Paulo, or fully remote. Wherever the work asks for something that hasn't been made yet.