Purikura, but the makeup is real.

Shu Uemura installs custom Purikura booths in Shibuya, Harajuku, Namba and Shinsaibashi. The booth scans your face, applies a real Shu Uemura look in virtual try-on, and prints the photo strip with a QR for a free sample of the exact products used. The Purikura — the most photographed object in Gen-Z Japan — becomes the brand's storefront.