FMCG · Hair Care · Brazil
Sextou Sound Library.
Seda (Unilever Sunsilk)
Friday in Brazil is its own ritual — sextou. Seda releases one original Brazilian song every month tied to the gesture of getting your hair ready for the weekend. The song lives on Spotify, TikTok, salon playlists, and on the back of every bottle as a Spotify code. The library grows year over year. The brand stops selling shampoo and starts soundtracking a national habit.
